Leadership and Innovation It started over a century ago with one shop on a busy European street. Today these consumer-packaged goods (CPG) the company operates in 180 countries, and has annual revenues in excess of $50 billion, and owns six of the top 15 international brands in its category. With deep roots in agriculture, the organization has enjoyed success and has grown steadily for a long time. However, changing consumer preferences in recent years have led to stagnated or declining sales in certain markets. At the same time, other factors have led to rising costs and increased risk for the company, threatening the traditional business model and placing pressure on margins. In response t

Join for free to read