CPG Company Takes Customer Fill Rates to the Next Level by Connecting Forecasting and Retailer Data
CPG Company Takes Customer Fill Rates to the Next Level by Connecting Forecasting and Retailer Data
3 PagesHeritage of Innovation and Responsiveness These global consumer packaged goods (CPG) company was set up in the early 1900s to commercialize an innovative food product. By the beginning of the 21st century, it had experienced decades of expansions and acquisitions and built its portfolio to offer multiple product categories, primarily in packaged food. Headquartered in the United States, the company now operates in over 180 countries across Europe, Asia, Australia, Latin America, and North America. It employs 34,000 people and generates over $13 billion of revenue annually. The business manufactures all goods in-house and distributes them to consumers through retail partners.
