Case Study Main Street Cleveland A Banner Sponsorship Program Cleveland, Tennessee Setting Cleveland is a beautiful town in the heart of the Ocoee Region in Southeast Tennessee. With a rich history but a forward-thinking mind-set, Cleveland wanted to improve itself as a draw for business and residential settlement while maintaining the town’s charming character. As a member of the National Trust for Historic Preservation with an accredited National Main Street Program since 1991, town managers decided to use the Trust’s Four-Point Approach for downtown renewal. Mission Cleveland rapidly covered the first two points: they had staffing and an organization in place and had successfully completed a promotional program to build local interest in the revitalization pl

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