udi is known the world over for their excellence in engineering. So when they decided to completely remodel all 250 of their US showrooms, they wanted the space where their cars are showcased to reflect their core values of innovation and precision engineering. The design and execution had to be perfect. Working with the US interior design firm Ideal Image, Audi decided on a circular motif within their showrooms that reflects the four interlocking circles of their brand symbol. Customer service staff would distribute literature and answer questions from within cylindrical counters. Suspended from the ceiling, banners featuring the five current models would not only extend the counter cylinders vertically into the overhead space but also include graphics of arcs that, perfectly spaced, toge

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