Case Study

Mail Engaged Sky's Current Customers To Promote The Brand To New Customers

Mail Engaged Sky's Current Customers To Promote The Brand To New Customers

Pages 4 Pages

MAIL ENGAGED SKY’S CURRENT CUSTOMERS TO PROMOTE THE BRAND TO NEW CUSTOMERS2 Sky knew the power referrals had in driving sales. Humans love to share; they love to be in the know and a referral comes from sharing something you love. Their belief was that if a customer had benefitted from a good offer and experience through someone they knew and trusted (a friend or family member) they were more likely to want to spread that further so that other

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