Lynx Used Mail To Convince Key Influencers That The Brand Had Grown Up
Lynx Used Mail To Convince Key Influencers That The Brand Had Grown Up
4 PagesLYNX USED MAIL TO CONVINCE KEY INFLUENCERS THAT THE BRAND HAD GROWN UP2 Lynx had an image problem. Its audience had grown up and now it needed to grow up too. To regain relevance to men in their early twenties, Lynx introduced a new understated grooming range, Lynx Black, with a more mature proposition – less scantily clad girls and more authentic lifestyle. To embody the new positioning, they opened a shop: Black Space, an urban escape fro
