The Magento experience Through this integration, Magento merchants can easily incorporate Amazon Pay into their site, reduce friction at checkout and reach Amazon customers who have come to value this trusted, familiar Amazon buying experience. Andy Barker, Sr. Director Strategy and Growth Global Payments, Magento For today’s online shoppers, a speedy checkout experience—especially one that’s optimised for mobile devices—can make a profound difference. More than a quarter of online purchases are now made using mobile devices1. Yet the average mobile shopping cart abandonment rate remains above 50%2. One reason for this is a slow and complicated checkout experience. According to one study, 25% of mobile device users who didn’t complete their purchases say the checkout process took too long3

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