Macy’s Directs Millennial Traffic with TIBCO Mashery Easy innovations for mobile buys, increased conversions, just-right scaling
Macy’s Directs Millennial Traffic with TIBCO Mashery Easy innovations for mobile buys, increased conversions, just-right scaling
2 PagesMacy’s Directs Millennial Traffic with TIBCO Mashery Easy innovations for mobile buys, increased conversions, just-right scaling CHALLENGE “Macy’s overarching business goals are centered around a famous quote from our first woman executive, Margaret Getchell, “Be everywhere, do everything, and never fail to astonish the customer,” says David Moyer, head of API Management at macys.com. “If we do that, the rest of it will come naturally—amazing sales and a great digital marketplace where people want to come and purchase products. “Macy’s launched its website in 1998, when mobile wasn’t even really in existence. The first smartphones started to become popular around 2007. Until about 2013, desktop traffic surpassed mobile. When we saw that big increase in mobile traffic, the writing
