Norfolk Southern Railway and TIBCO Norfolk Southern is one of 10 North American Class 1 railroads, which have revenues of $250 million or greater. Its traditional business was transport of bulk commodities, raw materials, and heavy finished goods. Pivoting to capitalize on significant growth in consumer goods shipped via containers (intermodal), the company would also face strong competition from trucking as well as highly service-sensitive customers. Two company leaders describe the technology journey to digital business to enable lower costs, excellent customer service, real- time visibility, forthcoming benefits from the railroad IoT and predictive analytics, and a 2016 TIBCO Trailblazer award. TECHNOLOGY INITIATIVES Ehlers begins, “As the backdrop to our digital drivers, it’s re

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