Case Study

Google uncovers the key influencers of women who pursue Computer Science

Google uncovers the key influencers of women who pursue Computer Science

APPLIED MARKETING SCIENCE (781) 250.6300 | inquiry@ams-inc.com www.ams-insights.com Recently, Google partnered with Applied Marketing Science (AMS) to support its ongoing effort to get more U.S. women to pursue careers in Computer Science (CS). AMS conducted a natural experiment, surveying over 1,600 female and male high school students and recent college graduates on 91 dimensions, including attitudes, experiences, and behaviors relati

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