Why Read this Technology Brief? According to Forrester Research, “98% of companies experience challenges with gaining insights from the data they collect; this is primarily due to the lack of internal expertise.”1 While your organization may be able to maintain its competitive edge today without these insights, the pace of change toward digital transformation may soon affect your business. Hence, organizations everywhere are focused on using data – and incorporating artificial intelligence (AI) and machine learning (ML) – to improve their businesses. With ML, you can improve and automate business operations, predict events and behaviors, and proactively execute prescriptive programmatic actions based on these predictions.

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