MAC Cosmetics revolutionized its digital retail with Coveo by delivering hyper-personalized experiences that boosted engagement and loyalty. Using Derived Insights, they automated product replenishment reminders, achieving a 67% CTR on replenishment banners. Social proof strategies like “1 million sold” badging and real-time purchase signals lifted revenue per visitor by 1–1.6%, while highlighting reviews drove a 38% increase in clicks. Personalization tools pre-selected lipstick shades for over 100,000 visitors, simplifying repurchases. Virtual try-on, validated through Coveo, increased revenue per visitor by up to 2.2%. Together, these use cases elevated customer trust, convenience, and conversions.

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