BACKGROUND As one of the top personal lines insurers in the UK, with a strong customer-focused brand, LV= has been making significant progress on its journey to becoming a more digital insurer, with a business-wide programme in place to achieve this. Recognising the fast-changing nature of digital propositions within and outside financial services, LV= wanted to carry out a holistic assessment of its general insurance business in order to fully understand current maturity. This assessment would enable them to prioritise and quantify the level of effort required to become a market leading digital insurer. ALTUS ENGAGEMENT LV= engaged Altus to carry out an assessment of core capabilities linked to their Digital programme. Altus was selected for a number of reasons, including ou

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