BACKGROUND As one of the leading General Insurance brands in the UK, Legal and General (L&G) was looking to capitalise on its reputation and deliver on some bold thinking from the senior IT leadership team. With a multi award-winning SmartQuote home proposition already live in the market, the question was where to take this next? For some time now the insurance market has been tied to “traditional” distribution channels of direct, aggregator, affinity and intermediary and delivered via integration with big IT platforms. L&G wanted to re-write the insurance distribution strategy with a suite of more agile propositions for partners of all sizes across all markets. This strategy aimed to enable innovative digital operating models giving distributors the flexibility to create their

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