L uxur y eC ommer c e G uide: T r end s , B e s t P r ac t ic e s & S tr at egie s f or Digit al Dominat ionL uxur y is the po s s ibilit y t o t o y our cus t omer s , and do things that y ou kno w s t ay c lo s e t he y will lo v e . A s Chri s t ian L oubout in s ay s , “ In e ff ec t, “Cus t omi s at ion di s t ingui s he s luxur y br and s – and r einf or c e s t he cr af t smans hip , qualit y , and cr eat ivit y o f t he br and.” L uxur y br and s mus t s t ay cr eat iv ely and di s t inc t ly pr o ximat e t o t heir cus t omer s in w ay s t hat r egular r e t ailer s do no t. Di s t inc t ion i s ac quir ed t hr ough luxur y allur e , m y s t ique , and c ac he t t hat de fie s ma s s -mark e t r e t ail in it s c o v e t ousne s s . In t he f ollo wing page s , w e ’ll go t hr

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