European Luxury Brand Increases ROAS through Likelihood to Purchase Segmentation Marketing Director Insider’s disruptive predictive technology produced highly impressive results for us and I think the way we use digital advertising is transformed forever. We optimized our digital marketing budget and efforts to a great extent. Now, our goal is to leverage predictive segmentation further to optimize all aspects of our marketing activities.In addition, the digital marketing department wanted to deliver relevant content that visitors would be actually interested in, to achieve higher conversion rates. Being one of Europe’s prominent luxury brands, the company has been actively operating since early 1970s. Starting their online stores in 2011, the brand’s eCommerce website

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