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Luxury Auto Brand Drives Customers to the Dealership Network for Service

Luxury Auto Brand Drives Customers to the Dealership Network for Service

Harte Hanks
Pages 4 Pages

A HARTE HANKS CASE STUDY Luxury Auto Brand Drives Customers to the Dealership Network for ServiceThe background The dealership network of a major import automotive brand was losing after-sales revenue, an extremely important part of the dealership’s overall profitability. The dealership network was challenged by the attrition of customers once new vehicle warranties expire. Once vehicles reach 50,000 miles (or 4 years old), owners begin

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