Global Pharmaceutical Brand Improves Patient Outcomes with Multichannel Experience
Global Pharmaceutical Brand Improves Patient Outcomes with Multichannel Experience
4 PagesA HARTE HANKS CASE STUDY Global Pharmaceutical Brand Improves Patient Outcomes with Personalized, Multichannel ExperienceThe background This pharmaceutical brand produces a leading drug that treats a chronic disease. The company identified an opportunity to provide patient support tailored to the needs of each individual living with this disease. The objective was to provide a personalized, human- based approach to support—in order to imp
