7254 N TEUTONIA AVE. MILWAUKEE, WI, 53209 | 800-528-1479 | ADRONITISMARKETING.COM Case Study Auto Dealership Company Profile The client is a regional auto dealer with 3 dealership locations that sell nearly 1,000 new and pre -owned vehicles each month. Project Overview While working with the dealership, two large “buckets” of customers presented themselves as a great opportunity to target for a Buy Back or Conquest Sales campaign: 1) Customers that purchased service but did not purchase a vehicle at the dealership (Approximately 40%). 2) Customers that have previously purchased a vehicle at the dealership (Over 9,000 people). Solution After completing the discovery process with the client, Adronitis identified approximately 6,000 high value prospects from among the candidate

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