Lucky Charms Campaign Generates 125 Million Impressions at Less Than 1.3 the Cost of Traditional Advertising
Lucky Charms Campaign Generates 125 Million Impressions at Less Than 1.3 the Cost of Traditional Advertising
2 PagesDuring Pride Month, General Mills partnered with Spredfast and McCann New York to celebrate diversity with a campaign around the Lucky Charms brand. The campaign took on a life of its own through social engagement, offering 125 million impressions at a fraction of the cost of television or banner ads. Lucky Charms Campaign Generates 125 Million Impressions at Less Than 1.3 the Cost of Traditional Advertising OBJECTIVES: • Create a mean
