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Loyalty Program Insights Study

Loyalty Program Insights Study

Maritz Motivation
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© 2012 Maritz All rights reserved | 1 Loyalty Program Insights Study How can I keep members engaged? What’s the best program structure? What benefits or features are most desired? Who should I target Or not target? Should I offer a fee-based program? Overview A client approached Maritz in regards to a new loyalty initiative they wanted to develop. The client had an internal research staff that had performed a subst

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