Following the successful merger of Konica Minolta, Maritz was asked to help spur growth at the dealer sales rep level. The resulting adVantage incentive program quickly delivered increased sales, but Maritz observed that further growth could be limited if dealers did not increase inventories and provide reps with the product lines they wanted to sell. They also focused on the opportunity to turn more mid-sized dealers into top performers. The task was to strengthen the partnership between Konica Minolta and their 750 dealers.

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