L'Oréal Background and Scope My Hairdressers is the world's largest online educational resource for hairdressers, with international licenses across 44 different countries. Today Translations was approached to deliver language services for the Middle Eastern launch of training videos, including L'Oréal products. The project scope included website and product description translation, as well as the transcription, translation and localisation of over 200 videos ahead of the high-profile launch event in Dubai Processes & Outcomes One of the biggest challenges was to localise liberal Western content to be more culturally appropriate for a conservative target audience in the Middle East. Today Translations used one of its Arabic localization specialists with expertise in the beauty industry to

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