L'Oréal builds love in Reddit communities L'Oréal partnered with Reddit to promote their La Roche-Posay Effaclar product line among the most passionate skincare and beauty enthusiasts on the web L'Oréal tapped into our robust beauty and skincare communities by asking Redditors to share their best skincare advice. They also gave users the chance to ask their questions through an AMA with a board-certified dermatologist. By engaging with these beauty enthusiasts and bringing value to their communities, L'Oréal saw significant lift for their La Roche-Posay Effaclar product line. 9% 10% Brand awareness lift 6x higher than industry norms Brand ? favorability lift 4x higher than industry norms Purchase intent lift 3x higher than industry norms 20% Success with Reddit SOURCE: Kantar Millw

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