Case Study
Yuasa
Yuasa Yuasa is one of the world’s leading producers of Lead-Acid and Lithium-ion batteries in automobiles. The company is also recognised as a principle sponsor of the Honda Yuasa Racing team in the British Touring Car Championship and the HRC Repsol Honda MotoGP team. With sales and distribution centres across Europe, it is the continent’s leading battery supplier. A multilingual website was thus essential for Yuasa to cement its market position and international client base. Scope Yuasa already boasted a significant European presence. It has distribution centres Duesseldorf, Lyon, Milan and Madrid, and a UK manufacturing facility in Ebbw Vale. Increasing demand from the mainland enforced the need for Yuasa to make a bold step and target international customers. The project required trans