In 2014, L’Oréal had a vision to revolutionize how they interacted with customers. Regular meetings with current and potential customers such as store executives and product managers were becoming stale. With the help of an engaging, customized, and interactive environment, L’Oréal would leap to the forefront of the Consumer Packaged Goods (CPG) industry. By partnering with Mechdyne Corporation, they created their iconic Beauty Lab to showcase new product designs, discuss store layouts, and plan business strategy with their customers. Eliminating Standard Customer Experiences with Immersive Technology In today’s “age of personalization, ” the most successful companies focus on consultation and customized experiences to engage with customers. L’Oréal wanted to create a space

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