Looker + Improvado for Marketing Analytics The Business Problem Most marketing teams don’t have the resources to bring all their data together in one place, or the access to engineering and analytics teams with the bandwidth to maintain APIs and data feeds. As a result, marketers end up conducting their analyses in Excel, working with stale data that has limited granularity, or squandering valuable engineering and analyst resources wrangling data for visualizations — rather than driving insights and actions. Looker and Improvado Unlock Your Marketing Data Your company has chosen Looker, the world’s leading visualization & BI platform, and now you’re excited to unlock its power for your marketing teams. With Looker and Improvado, you can: • Automate your marketing data across

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