London Buses Are Perceived As An Iconic Platform Which Allows Creativity & Enhances Brands
London Buses Are Perceived As An Iconic Platform Which Allows Creativity & Enhances Brands
2 PagesKey Take Outs CASE STUDY Central London Wrapped Buses Exposure to the Central London wrapped buses has a significant impact on: • Ad recall • Positive statements towards the ads • Brand perceptions THE RESULTS • Central London buses are seen as iconic, making the ads on them stand out • Those who visited Central London recently are most likely to agree with positive statements about the wrapped buses • Brands who cover b
