Jump onto the IHOP website and you’ll see a feature few could have imagined when the pancake house first opened in 1958: the online ordering app IHOP‘NGO. Likewise, Applebee’s To Go entices customers with a catchy appeal: Pick up your favorite dishes and get home fast. IHOP® and Applebee’s Grill + Bar® are iconic American brands of Dine Brands Global, one of the world’s largest full-service dining companies, franchise-run with more than 3,700 locations in over 18 countries. The restaurant business—with its thin margins and stiff competition—has never been easy. It’s even harder today because the market is mature; the only way to gain share is to win it from competitors. Applebee’s learned that the hard way a while back when some new menu offerings strayed from the traditional favori

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