Location & Audience Targeting By Near Help HSBC Promote The Benefits Of Its Credit Cards Through Mobile Advertising
Location & Audience Targeting By Near Help HSBC Promote The Benefits Of Its Credit Cards Through Mobile Advertising
2 PagesFinancial Services Near Case Study HSBC PHILIPPINES Location & Audience Targeting by Near help HSBC promote the benefits of its Credit Cards through Mobile Advertising CHALLENGE: HSBC wanted to reach affluent on content apps to promote its tie-ups with various partners in different sectors- travel, shopping, dining etc to offer benefits to existing HSBC credit card holders. They wanted to do the promotion within 20-50m of key business distric
