Beverages Near Case Study PEPSI PHILIPPINES Location targeted mobile ads help Pepsi drive traffic to retail stores in Philippines. OBJECTIVE: Pepsi wanted to integrate mobile media with other media channels to build awareness and drive foot traffic to 1000 stores. These stores had offline promotions with a standee where users had to grab a Pepsi & take a selfie to win a chance to meet their favorite celebrity. SOLUTION: Near geo fenced the 10

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