Linking social recognition to retention A CASE STUDYRecognition can be an invaluable source of motivation and subsequently inspire people to do their best work.” JEFF WEINER CEO at LinkedIn Founded in 2003, LinkedIn has become one of the world’s most recognizable brands. Not only is it the largest professional network on the Internet – with more than 630 million members – but LinkedIn also generates revenue from Talent Solutions, Marketing Solutions, Learning & Sales Solutions, and Premium Subscription products. At its headquarters in Silicon Valley and in offices around the globe, LinkedIn’s 14,000+ employees are on a mission to connect professionals from all over the world to make them more productive and successful. LinkedIn’s culture is based on its core values, which a

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