Nuance: Generating Sales - Brands2Life Barclays Wealth was one of the first organisations to deploy voice biometrics in the UK and Brands2Life was tasked with raising awareness of the technology and driving further demand. We created a range of collateral and an integrated programme of activity to promote the project. Over 40 articles were generated across Europe including coverage in The Wall Street Journal Europe and Daily Telegraph. Momentum was maintained through award wins and industry speaking engagements, with these endorsements used as telemarketing campaign. Over 300 leads have been generated, resulting in 33 sales qualified opportunities and a series of contract wins for Nuance.

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