COMPANY OVERVIEW Lingerie Outlet Store is a leading online lingerie retailer, based in the UK founded in 2009 and owned and managed by Clare Haines and Melissa Burton. The business has gone from strength-to- strength, building its reputation among online competitors, and establishing itself as a one-stop-shop retailer of both designer and value lingerie brands. In 2011, the company won the Wiltshire Business Small Business of the Year award, and reports that it is currently the biggest underwear seller on both eBay and Amazon in the UK. Lingerie Outlet Store: Triples Number of SKUs Listed on Marketplaces SITUATION To succeed in today’s competitive retail industry, it is no longer enough to rely on a single platform from which to sell products. Cost-conscious consumers searchi

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