Case Study
Forza Sports: Knocking Out the Competition on Marketplaces
COMPANY OVERVIEW Forza Sports is a sports equipment and apparel retailer. Jason Glime started Forza Sports (formerly Forza Boxing) in 2008 when Mixed Martial Arts (MMA) became increasingly popular in the sports world. Glime started selling boxing and MMA equipment online from his family’s home. After seeing success over the years, the company has added sports equipment and apparel beyond boxing and MMA to its catalog. Forza Sports now has over 20 employees operating out of state-of-the- art 115,000-square-foot facility in Pen Argyl, Pennsylvania, all items in the warehouse are barcoded, and the company is able to pick, pack and receive with barcode scanners. In addition to the warehouse, Forza Sports has recently opened a new 5,000-square-foot brick-and-mortar retail store.