SPEEDMASTER: Lapping the Competition on Marketplaces CASE STUDY Location: Australia URL: www.speedmaster79.com Industry: Automotive 10-15% PROJECTED GLOBAL GROWTH 50-100% PROJECTED ONLINE GROWTH COMPANY OVERVIEW Speedmaster is a manufacturer of aftermarket automotive components. Established in 1979, the company has grown from a hobbyist engine shop to delivering high-quality products to a mass global market. It is one of very few automotive aftermarket companies who design, develop, test and manufacture products in their own facilities. Their products and components range from standard V8 replacement parts, through to cylinder heads for Top Fuel Dragsters. By 2017, Speedmaster became Australia’s number one automotive aftermarket brand online store 1 , which increased the focus of

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