Launch Of Branded Outlet Store Enhances Brand Perception And Increases Sales
Launch Of Branded Outlet Store Enhances Brand Perception And Increases Sales
1 PagesLaunch of Branded Outlet Store Enhances Brand Perception and Increases Sales Challenge A large, global OEM had been selling its refurbished products to a limited group of wholesalers and retailers via a single distributor . Limited sales channels and steep discounting drove down the recovery value for its refurbished goods, negatively impacting brand perception. The client desired a high-impact refurbished product program to protect its bran
