Lexus Case Study www.infegy.com +1 816-494-1650 frontdesk@infegy.com 4151 N Mulberry Dr., Suite 240, Kansas City, Missouri 64116 Leveraging Social Insights to Increase Advertising Campaign Favorability Overview Company Industry Category Lexus Automotive Luxury Challenge Solution Result Increasing volume of negative consumer conversations over key advertising campaign Infegy Atlas used to validate hypothesis, analyze root cause and monitor a

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