Lexalytics Automates Customer Experience Management for Major Outdoor Equipment Retailer
Lexalytics Automates Customer Experience Management for Major Outdoor Equipment Retailer
2 Pages1 CASE STUD Y Lexalytics, Inc., 48 North Pleasant St. Unit 301, Amherst MA 01002 USA | 1-800-377-8036 | www.lexalytics.com | | PRODUCTS USED Lexalytics Automates Customer Experience Management for Major Outdoor Equipment Retailer BACKGROUND This retailer and eCommerce company is one of America’s biggest sellers of outdoor clothing, equipment, and services. CHALLENGE A positive customer experience is the lifeblood of any company, especially in retail, and a great way to understand how a customer feels about a brand is through survey verbatims — or the open-ended responses consumers give to a list of questions. Since this retailer conducts thousands of surveys per month, whether post-sale, digital, in-store, or commissioned via a third party — they needed a
