Capturing a new value segment in the medical device market. - Logic PD After several years on the market, the client’s hematology testing system was facing competition from counterfeit consumable manufacturers. By working with Logic PD to implement a digital strategy and solution, the client was able to address real user needs and create a digital consumables management offering to not only increase sales but also customer satisfaction. CHALLENGE The client’s hematology testing system is one of the most advanced on the market, creating efficiencies with fast test times and easy to read results. The test works by placing a test tube sample into the testing system. When the sample mixes with the reagents within the test tube, the testing system is able to determine the results. However, aft

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