Leveraging behavioral economics principles to drive website engagement BI WORLDWIDE applied behavioral science, consumer research, website design and content-management system experience to develop an award-winning healthcare reform web portal for one of the nation’s largest health benefits companies. Case Study Healthcare The passage of the Affordable Care Act (ACA) brought dramatic and sweeping changes to all segments of the healthcare market, requiring health plan providers to change significant aspects of their business and shift the focus of their organization to a customer-centric model. In anticipation of the need for consumers to understand the impact and timing of the Affordable Care Act, this health plan provider asked BIW to create a consumer healthcare reform

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