Driving employee participation in a health and wellness reward program BI WORLDWIDE applied behavioral science to drive participation in a new health and wellness program by implementing a personal and team goal-setting challenge. Participation exceeded expectations, as 99% of participants reached the desired status, providing a wonderful case study for this health insurer to market to their customers. Case Study Healthcare This major health benefit provider offers its employer groups and their members a health and wellness reward program, and needed to drive awareness and engagement among both the employers and their plan participants. The health and wellness reward program is a product differentiator for the insurer who offered to decrease healthcare costs for employer

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