Case Study
Leveraging Behavior Change Design to Combat Sitting Disease
Leveraging Behavior Change Design to Combat Sitting Disease Hotseat is a behavior change app delivers a customizable experience where users could use their phones to perform a series of micro-activity breaks throughout the day. TURNING SHORT BREAKS INTO MEANINGFUL CHANGE “Sitting disease” is rampant in the workplace. Context, a boutique communication and change management consulting frm, asked Mad*Pow to fnd a way to get people on their feet. Our solution was Hotseat, a behavior change game that fts in employees’ pockets. According to the American Heart Association, Hotseat was a home run. Media has trumpeted the risks of uninterrupted bouts of sitting with articles like “How Your Job is Slowly Killing You”. Even so, people need more than information or even activity trackers to get them o