Bringing Digital Health Coaching to 500 Million People Cigna wanted to develop an artifcial intelligence "health coach" addition to Samsung's S Health App which is installed on 500 Million mobile devices worldwide. The health coach would provide health advice, motivation, and feedback to its members via the app.GOOD HEALTH BEGINS WITH GOOD BEHAVIORS Good health begins with healthy behaviors. That’s why Samsung enlised help from insurance company Cigna, who encourages its members to use the mobile company’s S Health App, which is pre-insalled on all Samsung Galaxy and Galaxy Note devices. The app helps people track diet, exercise, and weight. Cigna wanted to add a new component to provide health advice, motivation, and feedback to its members. Mad*Pow worked with Cigna to tes a number of co

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