Case Study
Leveling the Playing Field - G2 Crowd Platform Strengthens Provider’s Marketing Against Well-Funded Competitors
Leveling the Playing Field - G2 Crowd Platform Strengthens Provider’s Marketing Against Well-Funded Competitors
Kimble is a leading specialist Professional Services Automation SaaS vendor. Kimble’s unique augmented intelligence framework helps drive customer-defined best practices that improve performance. It offers forward- looking intelligent insights that guide managers to optimize decision-making. Kimble Professional Services Automation selected G2 Crowd and its platform of verified user reviews to raise awareness of Kimble’s PSA solutions. Leveraging the breadth and robustness of the G2 Crowd platform, Kimble was able to extend its marketing efforts and reach more prospective customers. This allows the firm to invest more resources on product development and customer success. The Challenge: Facing Off against Well-Funded Competitors Kimble Professional Services Automation faces som