CASE STUDY 1 “It was so easy get started with Playwire,” said David Larkin, Strategy and Business Development at Letterboxd. “We saw results immediately and have seen both premium demand and programmatic revenue from their killer combination of direct sales and full-stack revenue amplification.” http://www.playwire.com Letterboxd increases revenue 490% through partnership with Playwire Playwire delivers complete Revenue Amplification solution across direct sales & header bidding The Challenge Letterboxd is the global social networking site for movie enthusiasts. Their team had been running programmatic advertising and direct sales themselves, but weren’t able to secure premium sponsorships nor effectively scale programmatic to the level they knew was possible. And while Le

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