Case Study
Chess.com Grew Ad Revenue 230% With Playwire - Across Web and Apphttp
CASE STUDY 1 “The revenue impact that Playwire delivered was truly incredible. With such a smooth setup, we were blown away with the full solution they brought to the table from direct sales, revenue amplification to analysis.” - Brenan Klain at Chess.com The Challenge Increase Ad Revenue at Scale Across Web and App Chess.com is the largest online chess publisher, hosting one million games daily across web and app. Chess.com had primarily earned its revenue through in-app purchases and premium subscription. Given the company’s size, advertising was an untapped opportunity. Chess.com needed a partner that could scale their ad business while maximizing user experience and quality. The Solution Implement Playwire’s RAMP platform across web and app along with Revenue intelligence an