Less Time, More Money: How Chicago Public Media’s Member Self-Service Portal Changed The Way Listeners Engage With Public Radio
Less Time, More Money: How Chicago Public Media’s Member Self-Service Portal Changed The Way Listeners Engage With Public Radio
6 PagesLESS TIME, MORE MONEY: HOW CHICAGO PUBLIC MEDIA’S MEMBER SELF-SERVICE PORTAL CHANGED THE WAY LISTENERS ENGAGE WITH PUBLIC RADIO case study Public radio has long relied on broadcast membership drives to grow their donor base and engage with supporters. New technologies and shifting consumer preferences, however, have created an inevitable demand for tools and services that enable devoted listeners to build and maintain relationships onli
