Case Study

Interscope Records Taps Social Networks To Engage With Fans On Artist Sites

Interscope Records Taps Social Networks To Engage With Fans On Artist Sites

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INTERSCOPE RECORDS TAPS SOCIAL NETWORKS TO ENGAGE WITH FANS ON ARTIST SITES Interscope Geffen A&M Records creates and manages individual websites for its more than 100 global recording artists like Lady Gaga, Eminem, Imagine Dragons and more, with the primary goal of making it easy for fans to interact with artists they like, the extended artist fan community and content the artists produce. While innovation has certainly led to tools an

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