Leroy Merlin Brazil partnered with Revionics in 2018 to optimize localized pricing and enhance business agility. By 2023, they advanced their pricing processes in three key areas: unified omnichannel pricing, more sophisticated competitive pricing, and sustained organizational adoption. Unified pricing across in-store and online channels improved customer trust and streamlined operations. Additionally, they implemented strategies to better monitor and respond to competitors' prices. The partnership with Revionics also emphasized trust and adoption of price optimization tools, demonstrated through successful pilots aimed at market penetration and margin growth. Leroy Merlin Brazil plans to explore further automation and dynamic pricing as part of their future growth.

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